"Black is modest and arrogant at the same time. Black is lazy and easy - but mysterious. But above all black says this: I don’t bother you. Don’t bother me.” - Yohji Yamamoto
All the colours in the rainbow speak to different personalities, feelings, and meanings. But after all these years, why are we still so drawn to the colour black? Black cars, black suits, black dresses, black gadgets.. why does black reign over all the other colours?
Arguably the most loved colour in fashion as well as the most trusted colour in print, no other colour provokes as many emotions as the colour black. It is a colour that exudes both power and vulnerability, attitude and acceptance, and is one of the very first pigments ever made, birthing some of the very first works of art and communication in human history.
It’s a devious colour, but it’s one we have come to rely on. In fact, it is in the details of the contrasts that make black the colour we are so undeniably drawn to. It speaks to the part of us that want to be rebellious, but classy at the same time.
I’ve never met a black anything that hasn’t made me feel both timid yet audacious at the same time. You can choose to hide under its shadows, but you can also choose to shine amidst its void. And because of that connotation with power, black demands substance. You put black on, you’re practically telling people, “Yes, I mean business. Take me seriously.”
It’s a two-way relationship. It's the one colour that quietly yet confidently lets you represent you, but you need to work for what it is you want to represent. The colour black is both full and void of substance at the same time, it demands you to create affluence within it. True substance is developed over time, experience, and a lot of work. We all know that black suits represent intimidation, black dresses elegance, black ink authority, black cars sophistication, black gadgets protection, the list goes on… but what does all that really mean if you don’t have the wit to boot?
The magic of the alluring contrasts in the colour black lie in the power you have to make them. And that’s the beauty of the colour black. You either work it, or you let it work you. Which one will it be?