A Journey Through Sound: Discover KEF’s "Absorbed" NFT
The ongoing conversation between creators and the metaverse isn’t showing any signs of slowing down; in fact, people have started taking to the virtual world, bringing an entirely new meaning to the concept of “connectivity”.
Forbes calls the metaverse “the future of content creation”, as it is monumentally shifting the way we consume and interact with content. When Facebook founder Mark Zuckerberg announced the introduction of Meta, it opened up possibilities for people to work, play and connect with others, without even having to leave home.
And within this metaverse, one of the most talked-about is the NFT (non-fungible token). In one of our previous articles, Ljubinko Zivkovic writes, “Utilising blockchain technology, NFTs are a unique digital item, stored on public-facing digital ledgers – that means it’s possible to definitively prove historical ownership of any given NFT at any time. Due to the nature of the blockchain, it’s also virtually impossible to counterfeit.”
From fashion to music to art, NFTs come in many different shapes and sizes. For creators, NFTs allow them to rightfully own their work, and at the same time, do away with the cutthroat middleman industry. Collectors, on the other hand, gain money-can’t-buy perks through the ownership of these NFTs, bringing them one step closer to their favourite artists, musicians or designers.
PUSHING THE BOUNDARIES OF ART
Hieroglyphica is one of these artists who have embraced the growing potentials of the metaverse. The generative artist, self-taught coder and former academic director has been creating since 2005, but it was only after discovering the creative opportunities of web3 that he started to release his art.
“My art is intended to be a playground for the imagination. I hope it inspires you to see, think or feel something you never have before.” Hieroglyphica’s previous NFT drops speak volumes about his affinity towards noise fields and fluid dynamics – both Flow and Flow 2 run continuously on undulating loops, slowly evolving as they drip, swirl, pulse and flow to create organic patterns that subtly emerge and decay.
Working together with Hieroglyphica to showcase his work in the metaverse is Parameta, a creative development studio specialising in bespoke web3 content for metaverse and NFT platforms. Placing a huge emphasis on creator-led cultural content, Parameta often collaborates with world-class artists, designers, brands and institutions, connecting them with new audiences through both physical and digital worlds.
Parameta is also the pioneer of the Creators First Foundation (CFF), a non-profit web3 organisation that enables local creators to participate and thrive in an open, freely- and globally-accessible metaverse. Through CFF, individual creators are onboarded on their passion projects, allowing this creator-led economy to become a self-sustaining cycle of content creation and creativity.
Images: Renan Kamikoga/Unsplash, Marcus Spiske/Unsplash, KEF, Girl With Red Hat/Unsplash, Creedi Zhong/Unsplash, Andrea De Santis/Unsplash
A JOURNEY THROUGH SOUND
When it comes to superior sound quality, British loudspeaker brand KEF is the first to come to mind. Decades of dedication in crafting high-fidelity sound has made KEF a leading authority in innovation, acknowledged by audiophiles and industry peers through hundreds of awards, some even dating back to the 1970s.
This year, take a step into the metaverse and join KEF in their first step towards the virtual realm. The journey to discover the power of great sound starts with Absorbed, a series of 1060 completely unique generative NFTs, specially-created to commemorate this momentous occasion. Created in collaboration with Parameta and Hieroglyphica to celebrate the nature of sound, Absorbed embodies the process of noise becoming high-fidelity sound.
Holders of these exclusive, not-for-sale NFTs not only gain a unique piece of art; they also get exclusive access to future KEF events, membership benefits and future metaverse perks.
Explore KEF's full Journey Through Sound here.
Join KEF's Discord community here and help shape the future of sound in the metaverse.
Cover Credit: KEF