There’s no denying the Latin influence in pop music this year. Everyone from Cardi B to Super Junior has been jumping on this ship. How did this happen?
This isn’t the first time that the Latin fever has happened. Do not forget how this genre ruled the charts and radio stations in 1999. We couldn’t escape the music by Latin artists Ricky Martin, Jennifer Lopez, Enrique Iglesias, Shakira, Santana and Marc Anthony wherever we go. Even American artists Mariah Carey to Beyoncé released their songs in Spanish versions.
Every year, there is a particular genre that shines more than others. This Latin music overload in 2018 started with Luis Fonsi and Daddy Yankee’s “Despacito” that became the longest-running number one on the Billboard Hot 100 chart in 2017, sharing the same spotlight as “One Sweet Day” by Mariah Carey and Boyz II Men in 1995 with 16 weeks on top.
Latin Pop already has a massive following for many years now and it has proven that music is universal. The appeal of this new genre trend allows us to listen to the music and its rhythm instead of thinking about the lyrics. Is this a laziness effect? Is it just easier to digest?
Whatever the case is, there is no denying how infectious and danceable Latin songs are, which is why they have reached our radio stations to the clubs. From Los Del Rio’s cheesy tune “Macarena” to Cardi B’s catchy single “I Like It” with J Balvin and Bad Bunny, Latin Pop and its influences are breaking barriers everywhere in the world.
Beyoncé hopped on “Mi Gente” with J Balvin and Bad Bunny and it eventually caught the attention of many American artists to start collaborating with Latin artists for a piece of that success. Fusing the Latin influence with pop elements whether it is sung in English or by an American artist, everyone is riding the Latin phenomenon wave all of a sudden.
Latin hits have made waves now and then for years now, but never made it to this mainstream level especially on the US charts like it did this year. This is a very exciting time for Latin music and you can even see different new Latin playlists are created on your favourite streaming platforms.
Even K-pop artists like Super Junior, KARD and NCT 127 are riding on this Latin wave, which proves the impact it has created and how everyone is embracing it with open arms. Do you think this Latin trend will continue in 2019 or what will be the next big thing in music?
Writer | Kevin Yeoh
Kevin was the former editor of two music and lifestyle platforms in Malaysia. He is an all-round music enthusiast from the '90's R&B to K-Pop.